Headhunter Solutions

Tips on using Technology to improve your Recruiting business

Autoresponders

No business should be without an autoresponder.  Auto responders automatically send out e-mail (reminders, newsletters, job ads, performance surveys, whatever you want to send) at intervals you specify.

For example, they can be set up to automatically send out your standard 'we received your resume' letter.

Do you have a list of passive job hunters that are employed and just keeping their eyes open for the dream job? It wouldn't take much work to break these candidates into categories, enter them into your autoresponder/mailing list, and send them a 'Hot Jobs' list targeted to their category at some regular frequency.

Do you have any clients that might welcome a list of hot candidates? This doesn't mean that you stop calling on your clients, only that you try to offer more ways of interaction. Especially if these interactions don't require a lot of effort.

Below are a few guidelines for using autoresponders no matter which autoresponder service you choose:

• Format your e-mails to 60 characters or less per line so that the e-mail lines break properly on e-mail clients that don't automatically wrap the line.
• Choose an auto responder that offers automatic removal of people who have chosen to unsubscribe.
• Only e-mail to people who have requested information from you or have given their approval to receive your e-mails.  DO NOT send e-mails to random e-mail addresses or purchased lists of e-mail addresses or you may have your e-mail account cancelled.
• Make sure there is either no limit to the size of your e-mails you can send or that the limit is reasonable.
• Unless you don't mind spending the time with data entry, make sure there is a way to automatically import your mailing list.
• Be sure that people can subscribe to an auto responder (mailing list, newsletter, etc) by e-mailing to a link.  That way it can be automated and you don't have to enter new subscribers manually.

Keep in mind that most free auto responders will tack advertisements for unrelated products and services onto your messages.  This is not the route you will want to go if you are running a business since these ads will detract from your professional image.

There are hundreds of auto responders available.  The following are some we recommend.

** Web  Marketing Magic Walling Info Systems uses this service!  While it is more expensive than the other autoresponders, it has many more features than the others.  If you were to go out and purchase the other features separately, it would end up costing you much more than this service.  Some of the other features include a popup generator, an ad tracker that tells you how many people have responded to an ad and even has a shopping cart feature that you can use to create your own online store.

** Reply2it.com Auto responders range from $18/month to $25/month.  According to which plan you purchase, you can get from five auto responders to an unlimited number.

AutoResponsePlus.com This is an option for the programming-savvy.  This is actual software you buy once, integrate the scripting provided into your website, and run with.  You don't have to pay monthly fees this way, but you do need a server to put it on.  ARP will install the program for an extra $80.  Software cost is $99.  NOT available for immediate purchase until July 1^st, 2002 at which time their new version will become available. 

Best AFS They an auto responder for $6.95 per month.   FREE auto responder will send ads.  Pay the few dollars a month to go without ads.

Followup101 With followup101, you can program as many as 51 messages to go out to your mailing list.  This is enough for one message to recipients per week for one full year.

Softsend.com Program as many as 52 messages.  Advertisements are attached to your messages unless you upgrade ($49/year).  With this upgrade you can also send broadcast e-mails and import a mailing list.  The first option is free, but it's worth the extra money to avoid them attaching ads to your mail.

Previous | Next

410 Jameson Drive    Piedmont, SC  29673

E-mail: info@headhuntersolutions.com    Phone: 864-905-8809

Copyright © 1999-2003 Walling Info Systems

Privacy Policy